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Hello Earth,

I simply decided to follow Interface Flor on Twitter. I had the opportunity to visit Interface Flor for a field trip in my sustainability class. It was by far an extraordinary product because of sustainable status. It was very intriguing to learn about their carpet tiles and how sustainable they are.

As an overview on Ray Anderson, his modification of the impact formula was absolutely mind blowing. He was able to incorporate happiness as a key factor to the equation by dividing population and affluence with technology and happiness. There is one issue with that equation: How is happiness measured? Unfortunately there aren’t any meters that are capable of doing that. But this is also what makes Anderson even better. He was thinking of ways to adjust the impact through its equation.

Through Interface’s twitter page, it seems to me that they are encouraging their followers to check out their triple bottom line. Seeing this tweet surprises me because Interface has the willingness to display their triple bottom line information on a social media site. To find any company's triple bottom line report requires a look up on a search engine or actually looking at their website. However this tweet has provided a link to their triple bottom line making it accessible to their followers. In some way, Interface Flor has excellent accessibility for their information, thanks to GreenBiz.

Interface’s latest tweet explained its new revering “’take, make, waste’ cycle by renting, not selling carpet.” To me, this tweet is explaining that in their take, make and waste cycle Interface is promoting their carpet as a rent rather than an owned product for the consumers. In some ways this is efficient because with the field trip I had at Interface, I was explained how the carpet tiles can be reused over and over again. In addition this will help the price fluctuate between purchasing and renting the carpet tiles. For example you could rent a specific kind of tile (shape, size, and color) and have it installed. The use of renting is to see how the carpet come together to satisfy the costumer. Through this tweet consumers will have the satisfaction of trying the carpet tiles from Interface Flor.

Eco-Bico