Green Advertisement

Hello world

We all see advertisements on television. And most of the time we may or may not accept the advertisement.  iQ is a cleaning product and its advertisement questions the old product's toxicity, non-green products, and throwing out plastic bottles because they are empty. iQ makes the consumers question their own house products and to consider iQ cleaning products. Overall, all advertisement needs to be specific while sending their main message. Green advertising needs to be more open and clear about their products. In conclusion, the iQ advertisement made me question some of my home and kitchen cleaning products  

However, as consumers we have to ask ourselves if the message is lacking transparency and if it is green washing the consumers. In terms of transparency, to consumers need to know the main point and purpose of the product. (This section of my blog is just referring the advertisement). I question the upstream of iQ’s products. Based off this advertisement, it seems to me that there is a lack of transparency. In addition, consumers must know if they are being green washed by the company. The company advertisement questions other cleaning products while giving a guarantee that their products are say “non-toxic.” As consumers we may not know if this is true. This advertisement does not give out the proper information about their own products.

The advertisement questions the use of other products being toxic and claiming theirs are non-toxic. In terms of green washing consumers would like to know the chemicals and substances in their products. And if the advertisement is stating that their is non-toxics then what chemicals are being used that can replace the current household cleaning products. Things to consider are the common chemicals that are used for cleaning that are toxic.

Another issue from the advertisement is that it is questioning other green products that don’t actually work. Don’t actually work as in: not working in general or not keeping its green name? There is a confusion of understanding. This part of the advertisement is stating that their products are not only green but 100% in its performance. Yet again based on this advertisement iQ lacks its product’s efficiency on performance if we do not trust the 100% performance guarantee.  

Another thing iQ questions is that is it necessary to throw away plastic bottles just because they are empty. As simple as it is, just don’t throw them away. Plastic bottles can be reuse, just by refilling it up at a water fountain. But that is just what I do with my family. Also the advertisement states that their reusable bottles have 80% less plastic. Yes this qualifies as sustainable but what is the product replacing it? Also is there 80% of less plastic in iQ’s renewable bottles or for all bottles in general?

Overall, in any advertisement consumers should question the make-up of the product.  

Eco-Bico

 

https://www.youtube.com/watch?v=e6h_PCgv7So